India market intelligence
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COMPETITOR 360 · Banking / Fintech

State Bank of India

SBI GENERAL INSURANCE COMPANY LIMITED · Last 90 days

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Media pressure91 / 100+236% recent change
Active channels2 / 4PRINT · DIGITAL
Message signals37clustered concepts
Upcoming events0exact brand/company matches
Social momentum76 / 100DEMO SOCIAL CONNECTOR
Forward Watch52 / 100PROTOTYPE MODEL
STRATEGIC TIMELINE

Business context meets media behaviour

Chronological evidence from observed advertising, events and derived message clusters.

BUSINESS EVENTState Bank of India launches special foreign-currency deposit program for overseas citizens

BUSINESS_EVENT

MESSAGE / CAMPAIGN SIGNALSBI Advantage FCNR(B) Deposit Scheme · Product / Brand

11 executions · PRINT

Open campaign evidence
BUSINESS EVENTState Bank of India, HSBC and ICICI Bank raise billions in overseas deposits under RBI scheme

BUSINESS_EVENT

PRINT ACTIVITY CHANGEPRINT activity moved 267% versus prior baseline

100 / 100 activity index

SOURCE-NATIVE VIEW

Media profile

Investment is an estimate with source methodology; stale feeds never display as zero.

Print
CURRENTFeed through 21 Sept 2026
100 / 100Activity index

+267% vs own prior baseline

Latest observation
20 Sept 2026
Estimated investment
₹16.7Cr
Method
RATE_CARD
Priced coverage
100%
Digital
PARTIALFeed through 13 Sept 2026
8 / 100Activity index

-83% vs own prior baseline

Latest observation
1 Sept 2026
Estimated investment
₹19.7L
Method
RATE_CARD
Priced coverage
100%
Meta
PARTIALFeed through 30 Aug 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
Not available
Priced coverage
0%
Linear TV
STALEFeed through 1 Jun 2026 · not current
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
MODELLED
Priced coverage
0%
CREATIVE DIRECTION

Message evolution

Product / Brand

Brand awareness banner for State Bank of India featuring its logo and tagline.

Product / Brand

SBI is hiring 7150 Apprentices.

Product / Brand

State Bank of India is hiring for Defence Banking Advisor and Circle Defence Banking Advisor positions.

Product / Brand

Announcement of the SBI Platinum Jubilee Asha Scholarship 2026 for students.

Technology

SBI Yono promotes online safety and digital security features for customers during Raksha Bandhan.

Product / Brand

An advertisement for SBI Home Loan Center in Howrah.