STRATEGIC TIMELINE
Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
MESSAGE / CAMPAIGN SIGNALPATANJALI COW GHEE · Product / Brand
19 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALPATANJALI COW GHEE · Product / Brand
19 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALPATANJALI COW GHEE · Product / Brand
19 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALPATANJALI COW GHEE · Product / Brand
20 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALPATANJALI COW GHEE · Product / Brand
24 executions · LINEAR
Open campaign evidenceBUSINESS EVENTIRDAI approves Patanjali Ayurved-led consortium's acquisition of Magma General Insurance
BUSINESS_EVENT
BUSINESS EVENTIrdai approves Patanjali Ayurved's acquisition of a 73.56 per cent stake in Magma General Insurance
BUSINESS_EVENT
BUSINESS EVENTIRDAI approves Patanjali Ayurved-led consortium's acquisition of Magma General Insurance
BUSINESS_EVENT
BUSINESS EVENTPatanjali Ayurved and DS Group receive IRDAI approval to acquire Magma General Insurance
REGULATORY
BUSINESS EVENTPatanjali Group enters renewable energy sector via BESS tenders
BUSINESS_EVENT
SOURCE-NATIVE VIEW
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
Print
0 / 100Activity indexCURRENTFeed through 21 Sept 2026
+0% vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 0%
Digital
—Activity indexPARTIALFeed through 13 Sept 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 0%
Meta
—Activity indexPARTIALFeed through 30 Aug 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
Linear TV
—Activity indexSTALEFeed through 1 Jun 2026 · not current
— vs own prior baseline
- Latest observation
- 1 Jun 2026
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
CREATIVE DIRECTION
Message evolution
PATANJALI COW GHEE
PATANJALI COW GHEE
PATANJALI COW GHEE