India market intelligence
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COMPETITOR 360 · Automotive

Mahindra

MAHINDRA & MAHINDRA LTD · Last 90 days

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Media pressure69 / 100-37% recent change
Active channels1 / 4PRINT
Message signals6clustered concepts
Upcoming events1exact brand/company matches
Social momentum—DEMO SOCIAL CONNECTOR
Forward Watch46 / 100PROTOTYPE MODEL
STRATEGIC TIMELINE

Business context meets media behaviour

Chronological evidence from observed advertising, events and derived message clusters.

MESSAGE / CAMPAIGN SIGNALMAHINDRA XUV 700 · Product / Brand

29 executions · LINEAR

Open campaign evidence
MESSAGE / CAMPAIGN SIGNALMAHINDRA BE 6 PACK TWO · Product / Brand

26 executions · LINEAR

Open campaign evidence
MESSAGE / CAMPAIGN SIGNALMAHINDRA BE 6 PACK TWO · Product / Brand

26 executions · LINEAR

Open campaign evidence
MESSAGE / CAMPAIGN SIGNALMAHINDRA XUV 7XO · Product / Brand

28 executions · LINEAR

Open campaign evidence
BUSINESS EVENTLaunch of the 2026 Mahindra Thar 3-door facelift

PRODUCT_UPDATE

BUSINESS EVENTDebut of Mahindra Vision S production version

BUSINESS_EVENT

BUSINESS EVENTVolvo EX90 official unveiling

BUSINESS_EVENT

BUSINESS EVENTMahindra & Mahindra rolls out a wider BaaS (Battery-as-a-Service) offering

BUSINESS_EVENT

BUSINESS EVENTMahindra launched XEV 9e and XEV 9S under Battery-as-a-Service scheme with prices starting at Rs 13.90 lakh and Rs 12.65 lakh respectively

PRODUCT_LAUNCH

SOCIAL SIGNAL — DEMOPrototype conversation signal available

Synthetic connector evidence; excluded from advertising KPIs

BUSINESS EVENTMahindra announces upcoming launch of BE07

PRODUCT_LAUNCH

PREDICTION / FORWARD WATCHWatch activity around Mahindra announces upcoming launch of BE07

Prototype signal based on a matched upcoming event

SOURCE-NATIVE VIEW

Media profile

Investment is an estimate with source methodology; stale feeds never display as zero.

Print
CURRENTFeed through 21 Sept 2026
32 / 100Activity index

-36% vs own prior baseline

Latest observation
21 Sept 2026
Estimated investment
₹3.4Cr
Method
RATE_CARD
Priced coverage
100%
Digital
PARTIALFeed through 13 Sept 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
RATE_CARD
Priced coverage
0%
Meta
PARTIALFeed through 30 Aug 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
Not available
Priced coverage
0%
Linear TV
STALEFeed through 1 Jun 2026 · not current
—Activity index

— vs own prior baseline

Latest observation
1 Jun 2026
Estimated investment
Not available
Method
MODELLED
Priced coverage
0%
CREATIVE DIRECTION

Message evolution

Price / Offer

Advertisement for Mahindra Thar ROXX highlighting a starting price of Rs 12.39 Lakh and benefits up to Rs 2.05 Lakh.

Technology

Full page advertisement for BE6 electric vehicles encouraging users to scan a QR code to locate a dealership and register interest.

Technology

RET MAHINDRA CAR (JUBLIANT MOTORSWORKS)

Price / Offer

Brand promotion showcasing various Mahindra tractor models.

Product / Brand

Mahindra advertises its new range of electric SUVs with 100% road tax exemption and special battery EMI starting at Rs 6,975.

Product / Brand

Mahindra is promoting its range of CNG mini trucks starting at Rs 81 daily.