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COMPETITOR 360 · Banking / Fintech

Life Insurance Corporation of India

LIFE INSURANCE CORP OF INDIA · Last 90 days

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Media pressure100 / 100+146% recent change
Active channels2 / 4PRINT · DIGITAL
Message signals55clustered concepts
Upcoming events0exact brand/company matches
Social momentum60 / 100DEMO SOCIAL CONNECTOR
Forward Watch64 / 100PROTOTYPE MODEL
STRATEGIC TIMELINE

Business context meets media behaviour

Chronological evidence from observed advertising, events and derived message clusters.

BUSINESS EVENTGovernment of India completes secondary share sale in LIC via offer-for-sale

BUSINESS_EVENT

BUSINESS EVENTManipal Health Enterprises lists on stock exchanges

BUSINESS_EVENT

BUSINESS EVENTLIC launches Bima Platinum insurance product

PRODUCT_LAUNCH

BUSINESS EVENTLIC launches Jeevan Raksha insurance product

PRODUCT_LAUNCH

BUSINESS EVENTLife Insurance Corporation of India launches LIC's Bima Platinum (Plan 770) insurance plan

PRODUCT_LAUNCH

BUSINESS EVENTLife Insurance Corporation of India launches LIC's Jeevan Raksha (Plan 894) insurance plan

PRODUCT_LAUNCH

MESSAGE / CAMPAIGN SIGNALGroup Gratuity Cash Accumulation Plan · Product / Brand

23 executions · PRINT

Open campaign evidence
DIGITAL ACTIVITY CHANGEDIGITAL activity moved 184% versus prior baseline

100 / 100 activity index

PRINT ACTIVITY CHANGEPRINT activity moved 128% versus prior baseline

100 / 100 activity index

SOURCE-NATIVE VIEW

Media profile

Investment is an estimate with source methodology; stale feeds never display as zero.

Print
CURRENTFeed through 21 Sept 2026
100 / 100Activity index

+128% vs own prior baseline

Latest observation
21 Sept 2026
Estimated investment
₹39.3Cr
Method
RATE_CARD
Priced coverage
100%
Digital
PARTIALFeed through 13 Sept 2026
100 / 100Activity index

+184% vs own prior baseline

Latest observation
12 Sept 2026
Estimated investment
₹3.3Cr
Method
RATE_CARD
Priced coverage
100%
Meta
PARTIALFeed through 30 Aug 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
Not available
Priced coverage
0%
Linear TV
STALEFeed through 1 Jun 2026 · not current
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
MODELLED
Priced coverage
0%
CREATIVE DIRECTION

Message evolution

Lifestyle

LIC is promoting its new MY LIC customer app available on App Store and Google Play for policy management and payments.

Trust

LIC announces the launch of its New Jeevan Sathi life insurance policy offering joint life cover for couples.

Trust

Life Insurance Corporation of India has placed a recruitment advertisement for job openings.

Trust

LIC brand campaign promoting life insurance for future security and prosperity.

Trust

LIC features an interview and branding message highlighting its leadership and strategies for insurance penetration.

Trust

LIC introduces New Group Schemes offering simplified compliance, gratuity cash accumulation, leave encashment, and superannuation benefits.