STRATEGIC TIMELINE
Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
DIGITAL ACTIVITY CHANGEDIGITAL activity moved 100% versus prior baseline
100 / 100 activity index
PRINT ACTIVITY CHANGEPRINT activity moved 100% versus prior baseline
100 / 100 activity index
SOURCE-NATIVE VIEW
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
Print
100 / 100Activity indexCURRENTFeed through 21 Sept 2026
+100% vs own prior baseline
- Latest observation
- 18 Sept 2026
- Estimated investment
- ₹22.2L
- Method
- RATE_CARD
- Priced coverage
- 100%
Digital
100 / 100Activity indexPARTIALFeed through 13 Sept 2026
+100% vs own prior baseline
- Latest observation
- 13 Aug 2026
- Estimated investment
- ₹35.8L
- Method
- RATE_CARD
- Priced coverage
- 100%
Meta
—Activity indexPARTIALFeed through 30 Aug 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
Linear TV
—Activity indexSTALEFeed through 1 Jun 2026 · not current
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
CREATIVE DIRECTION
Message evolution
Grey box advertisement within the news feed with an orange graphic of a mobile app and text 'Still Paying Higher Brokerage On Every Trade? Focus on trades, not the brokerage. Trade unlimited at just ₹!'.
An advertisement detailing F&O trading strategies with targets and stop-loss levels.
Kotak Securities provides a day trading guide featuring tech picks and F&O strategies.