Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
83 executions · DIGITAL
Open campaign evidence104 executions · DIGITAL
Open campaign evidence61 executions · DIGITAL
Open campaign evidence54 executions · DIGITAL
Open campaign evidence92 executions · DIGITAL
Open campaign evidenceSynthetic connector evidence; excluded from advertising KPIs
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
-100% vs own prior baseline
- Latest observation
- 14 May 2026
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 0%
-31% vs own prior baseline
- Latest observation
- 13 Sept 2026
- Estimated investment
- ₹47.5Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
— vs own prior baseline
- Latest observation
- 1 Mar 2026
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
Message evolution
Box ad with a light blue background, showing a family of three and the text 'Shield your family from life's unpredictable turns.', under an 'Advertisement' label.
Audited financial results for the year ended March 31, 2026.
A wide horizontal banner featuring a family of four (father, mother, and two children) walking in a green field. The text reads 'Life cover backed by long-term wealth potential' and highlights features like 'Loyalty additions' and 'Level cover plan options'.
An advertisement for HDFC Life Smart Protect Plus showing a happy family in an outdoor setting with the tagline 'Life cover backed by long-term wealth potential'.
Horizontal banner ad with a family, children, and adults, promoting HDFC Life Click 2 Protect Supreme Plus with 'Plan your protection before life changes its plans' text.