STRATEGIC TIMELINE
Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
MESSAGE / CAMPAIGN SIGNALBSNL Services · Product / Brand
2 executions · DIGITAL
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALExtract Standalone Consolidated message cluster
2 executions · PRINT
Open campaign evidencePRINT ACTIVITY CHANGEPRINT activity moved 33% versus prior baseline
67 / 100 activity index
SOURCE-NATIVE VIEW
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
Print
67 / 100Activity indexCURRENTFeed through 21 Sept 2026
+33% vs own prior baseline
- Latest observation
- 13 Aug 2026
- Estimated investment
- ₹1.5L
- Method
- RATE_CARD
- Priced coverage
- 100%
Digital
10 / 100Activity indexPARTIALFeed through 13 Sept 2026
-80% vs own prior baseline
- Latest observation
- 24 Jun 2026
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 100%
Meta
—Activity indexPARTIALFeed through 30 Aug 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
Linear TV
—Activity indexSTALEFeed through 1 Jun 2026 · not current
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
CREATIVE DIRECTION
Message evolution
Extract of standalone and consolidated audited financial results for the year ended March 31, 2026.
A sponsored link under the Taboola section featuring the BSNL logo and text about a daily 3GB data plan.
Publication of standalone and consolidated financial results for the quarter ended June 30, 2026.