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COMPETITOR 360 · FMCG / Consumer

Britannia

BRITANNIA INDUSTRIES LTD · Last 90 days

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Media pressure49 / 100-57% recent change
Active channels1 / 4PRINT
Message signals2clustered concepts
Upcoming events0exact brand/company matches
Social momentum85 / 100DEMO SOCIAL CONNECTOR
Forward Watch18 / 100PROTOTYPE MODEL
STRATEGIC TIMELINE

Business context meets media behaviour

Chronological evidence from observed advertising, events and derived message clusters.

MESSAGE / CAMPAIGN SIGNALLittle Hearts Biscuits · Product / Brand

2 executions · PRINT

Open campaign evidence
SOURCE-NATIVE VIEW

Media profile

Investment is an estimate with source methodology; stale feeds never display as zero.

Print
CURRENTFeed through 21 Sept 2026
21 / 100Activity index

-57% vs own prior baseline

Latest observation
1 Sept 2026
Estimated investment
₹6.8Cr
Method
RATE_CARD
Priced coverage
100%
Digital
PARTIALFeed through 13 Sept 2026
Activity index

vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
RATE_CARD
Priced coverage
0%
Meta
PARTIALFeed through 30 Aug 2026
Activity index

vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
Not available
Priced coverage
0%
Linear TV
STALEFeed through 1 Jun 2026 · not current
Activity index

vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
MODELLED
Priced coverage
0%
CREATIVE DIRECTION

Message evolution

Performance

Britannia NutriChoice campaign featuring Aamir Khan promoting their healthy biscuit range for World Health Day.

Product / Brand

Advertisement promoting Britannia NutriChoice Zero Maida range of cookies.

Product / Brand

Britannia Little Hearts campaign for World Emoji Day encouraging people to share the OG heart.

Product / Brand

Publication of the extract of unaudited consolidated and standalone financial results for the quarter ended 30 June 2026.

Performance

Britannia NutriChoice advertises its range of healthy biscuits made with high fibre and no maida, featuring various wholesome flavours and variants.