Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
58 executions · DIGITAL
Open campaign evidence54 executions · DIGITAL
Open campaign evidence44 executions · DIGITAL
Open campaign evidence100 / 100 activity index
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
+0% vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 0%
+195% vs own prior baseline
- Latest observation
- 13 Sept 2026
- Estimated investment
- ₹40.3Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
— vs own prior baseline
- Latest observation
- 1 Aug 2025
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
Message evolution
Ad featuring a woman on a video call with the text 'Your bank account is now just a video call away!' and an 'Open Now!' button.
Horizontal banner with a light grey background, featuring a woman sitting on a sofa, text 'Account opening made homely simple!', and a blue 'Open Now' button.
Wide horizontal banner featuring a family image, promoting home loans at 7.10% p.a. with an 'Apply Now' button.
Bank of Maharashtra advertisement featuring a house graphic, 'Home Loan @ 7% p.a.', and a green banner at the bottom stating 'ZERO Processing Fee & Documentation Charges'.